Mechanisation

/ To celebrate a milestone of the New York based department store, our client designed a limited-edition bag where the iconic leather design depicted a portion of the city’s street line and a metal buckle showed the location of the store within the map. Such an exclusive product was promoted with an equally exclusive campaign.

/ Emotica engineered a complex gear mechanism that consented the movement of a number of yellow cabs on the panel depicting the bag over the streets of NYC. The lines of the bag matched perfectly the ones of the map below below, creating the illusion of viewing the cars seamlessly moving on the bag stripes as if they were streets and avenues.

/ Following the real direction of travel, the cabs moved as if they were running on the streets of the Big Apple, creating a captivating effect. Both the collab and the product stood out among NYC’s persuasive window displays: thanks to its originality, the installation captured the attention of the people passing by.